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After all, it may sound great — to a seller — that a real estate agent could help get a higher price. But agents typically also represent buyers in such transactions and, obviously, buyers do not want to pay 16 percent more.
“We’re trying to tell the public that they pay 16 percent more if they use us?” said an exasperated David K. Stark, owner of the Stark Company, one of Madison’s largest real estate firms, when asked about the national association’s claims. If that were true, he said, “all buyers should shop FSBO.””
